Brand identity, built as a system.
Logo, colour, type and voice assembled into a system your team can use everywhere — on the site, in decks and in social.
- New products
- Startups
- Brand refresh
- Website + identity together
What you get
- 01
Mark
A logo and its versions for small and large sizes, light and dark backgrounds.
- 02
Colour
A palette with clear roles: what is the background, what is the accent and what is never used together.
- 03
Typography
One or two typefaces with the sizes and weights for headings, body text and interface.
- 04
Voice
A short tone-of-voice guide with example lines, so texts sound like one brand.
- 05
Applications
The system applied to real things: site, social templates, stationery, product screens.
- 06
Guidelines
A compact guide your team and contractors can follow without asking the designer.
How it goes.
- Step 01
Discovery
Goals, audience and success metrics. You send a brief, we return a plan.
- Step 02
Structure
Sitemap, wireframes and a direction built on references you approve.
- Step 03
Design & build
Hero first, then the full page — designed and built, you see progress as we go.
- Step 04
Launch
Deployment, a walkthrough video and one week of post-launch support.
Related work
All workQuestions, answered.
Still not sure? hi@webraw.studioA person replies, not a botYes. Send your guidelines or current materials and we design within them. If the brand needs more, we can extend it — from a few missing pieces to a full identity system.
You can, but a logo alone rarely solves the problem. We usually deliver at least a mark, a palette and a typeface with the rules for using them.
Yes — that is the usual order: identity first, then the site built on it by the same team.
By scope, as a fixed quote. After the brief you get a plan, a timeline and a price — before any work starts.
Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.