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Case study · Branding32 / 40

Auréole

Brand identity and packaging for a niche perfume house in Paris: a tall, narrow wordmark, five dark colours and quiet packaging for every fragrance.

Client
Auréole, maison de parfum
Industry
Perfume
Scope
Logo · Colour · Packaging · Print · Signage
Designer
Sonya
Year
2025
Auréole — Brand identity and packaging for a Paris perfume house
Overview

Discover the art of fragrances.

The brief

A niche fragrance house in Paris, “capturing the essence of elegance and emotion” in its own words, needs a brand that reads as one name on a bottle, a tube, a bag and a shop front.

What we did

Sonya drew a tall, narrow wordmark with long vertical strokes and an accent over the é. Espresso, cream, taupe, leather and bordeaux dress the cards of the fragrances — Nuit de Coton, Lueur Nocturne, Cuir d’Absinthe, Soleil d’Agrumes and Forêt Mystique. The same system runs across the bottle labels, tubes, shopping bag, business cards, catalogue and the shop sign.

5Colours
5Fragrances
7Applications
Auréole: Logo
Logo
Auréole: Fragrance cards
Fragrance cards

Five dark colours.

Espresso and cream do most of the work; taupe, leather and bordeaux dress the fragrance cards.

  • Espresso#2C1D17
  • Cream#E3D9CE
  • Taupe#9A826A
  • Leather#543D2E
  • Bordeaux#421317
Auréole: Bottles and tubes
Bottles and tubes
Auréole: Business cards and catalogue
Business cards and catalogue
Auréole: Shopping bag
Shopping bag

Discoverthe art offragrances.

The line from the packaging spread.

Auréole: Shop sign
Shop sign
Next case

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Project brief

Takes ~2 min
What do you need?
Budget

Faster in a messenger?Write on Telegram@web_raw