web.raw/studio
The identity of our own studio: a wordmark in three lockups, six colours and a graphic set made of punctuation.
- Client
- web.raw/studio — our own brand
- Industry
- Design studio
- Scope
- Wordmark · Monogram · Colour · Graphic elements
- Format
- Identity system
- Year
- 2025
A name written like a file path became the whole identity.
The studio name already has a dot and a slash in it. We wanted an identity that grows out of those characters instead of putting a symbol on top of them.
We drew a wordmark where the W is one continuous line, set it in one line and stacked, cut a short monogram out of it and turned the punctuation of the name into a graphic set. Six colours keep it loud on screens: lime, violet and ink in front.
- 016Colours
- 025Graphic elements
- 033Lockups
The identity in motion
Our own app made these loops from the identity’s own elements — its Layers and Collage templates, no After Effects.
One wordmark, three lockups.
One line for headers, a stacked version for square formats and a short monogram for the smallest sizes.
- 02
- 03
- 04
- 05
- 06
Punctuation as a pattern.
The dot and the slash come from the name itself. With a semicolon, a backslash and a question mark they make a set that works as a texture, a bullet or a full-size poster.
- 01 · Dot, slash, backslash
- 02 · Semicolon
- 03 · Question mark
- 04 · Slash
- 05 · Backslash
W, dot, slash.
The short form of the name for avatars, favicons and stamps.
- 01Stands in where the full name would not be readable
- 02Holds its shape from 24 px up
- 03Always in one colour of the palette
Six colours, three in front.
Lime, violet and ink carry the brand. Paper, silver and slate stay in the background.
- 01AccentLime#C3FE4ARGB 195 254 74
- 02AccentViolet#6905D7RGB 105 5 215
- 03BaseInk#000211RGB 0 2 17
- 04BackgroundPaper#F9FAFFRGB 249 250 255
- 05NeutralSilver#D7D7D7RGB 215 215 215
- 06NeutralSlate#7D8391RGB 125 131 145
Cards, a letterhead, an envelope.
Three card sides: the name, the person and the monogram.
Loud on a wall.
Built only from the wordmark, the palette and the punctuation set.
Recognisable at thumbnail size.
A profile, posts, a story and a set of badges drawn with the same few parts.
Design atthe speed oflaunch.
The line from our homepage, set in the colours of the identity.
Solen
Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.