UAStart a project
Astergrid logo
Case study · Branding35 / 40

Astergrid

Brand identity for an engineering firm that takes solar, wind and storage projects from permit to first power: a sun drawn like a marker on a site plan, ink and paper, one warm core.

Client
Astergrid
Industry
Renewable energy engineering
Scope
Logo · Colour · Type · Print · Signage
Format
Identity system
Year
2026
Astergrid — Brand identity for a renewable energy engineering firm
Overview

A sun drawn the way an engineer would draw it.

The brief

An engineering firm for solar, wind and storage developers needs a brand that looks as calm and exact as its work — and that runs the same on a feasibility report, a site sign and the website.

What we did

Four bars crossed at 45° make eight rays; the yellow core is the plant's first power. Around it: Figtree for everything, Instrument Serif Italic for one accent word, ink and paper as the base and sun yellow only for the core and the main action. The same system runs the website we designed and built for Astergrid.

5Colours
2Typefaces
6Applications
Astergrid: Engineers who take clean energy from permit to first power
Engineers who take clean energy from permit to first power
Astergrid: Symbol: the sun on a site plan
Symbol: the sun on a site plan
Astergrid: Lockups
Lockups

One warm core.

Ink and paper carry everything; sun yellow is kept for the core of the mark and the one action on a page.

  • Ink#111211
  • Paper#F4F3EE
  • Sun#FFD43B
  • White#FBFAF7
  • Night#0D0F10
Astergrid: Typography
Typography
Astergrid: Graphics: site field, project tags, counters
Graphics: site field, project tags, counters
Astergrid: Reception sign
Reception sign

From the business card to the report.

01 — 03
Astergrid: Business cards
01Business cards
Astergrid: Feasibility study and owner's engineer report
02Feasibility study and owner's engineer report
Astergrid: Social
03Social
Astergrid: The same system on the website
The same system on the website

From permitto firstpower.

The promise of the firm, and the line under the logo.

Astergrid: Closing
Closing
Astergrid — Landing page for a solar, wind and storage engineering firm
Same project — website

See the website

Landing page for a solar, wind and storage engineering firm

Next case

Brasa

Brasa — Identity concept for a wood-fire grill restaurant
Start a project

Let’s launch.

Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.

  • Reply within one business day
  • Design, build and launch by one team
  • One week of post-launch support included

Project brief

Takes ~2 min
What do you need?
Budget

Faster in a messenger?Write on Telegram@web_raw

Project brief

Takes ~2 min
What do you need?
Budget

Faster in a messenger?Write on Telegram@web_raw