Brands and websites for wellness and leisure.
Quiet identities built from the place itself, and sites where sessions, prices and booking are found in seconds.
- Homepage
- Sessions
- Memberships & prices
- How a visit works
- Gift cards
- About
- Book
What the site has to do.
A brand that feels like the place
Warm wood, cold water, a quiet room — the identity comes from what guests feel there.
Few words, clear signs
Wayfinding, prices and rules that guests read at a glance.
Sessions and prices in one place
Times, memberships and gift cards without digging through pages.
Booking one tap away
The booking tool you already use, linked from every page.
VARM
For VARM, a lakeside sauna and cold-water club, we drew a sun cut by three lines of water, a wide wordmark and five colours taken from linen, stone, moss and clay.
- 5
- Colours
- 3
- Typefaces
- 12
- Applications
How we build it.
- 01 / 05
The place first
We start from what guests feel there and turn it into one idea for the brand.
- 02 / 05
Applications, not only a logo
Signage, cards, merchandise and social are designed as one system.
- 03 / 05
Site on the same system
The website uses the same colours, type and photography.
- 04 / 05
Files you can use
Logos, colours and templates handed over in formats your printer and team can open.
- 05 / 05
Launch and handover
Deployment, a walkthrough video and one week of post-launch support.
Questions, answered.
Still not sure? hi@webraw.studioA person replies, not a botYes. The identity is a project on its own; the site can follow later on the same system.
We link or embed the booking tool you already use. Name it in the brief.
Yes — wayfinding, cards, mugs, towels and social templates can be part of an identity project.
By scope, as a fixed quote. After the brief you get a plan, a timeline and a price — before any work starts.
Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.