Brands and websites for beauty and skincare.
Identities and packaging that hold a whole range together, and sites where the product, its ingredients and the routine are clear at a glance.
- Homepage
- Shop
- Product page
- Ingredients
- Routine
- About
- Journal
What the site has to do.
One system for the range
A label grid that carries every product: name, step, ingredients and size in the same places.
Calm, honest visuals
Real product photography and soft colour instead of loud claims.
Ingredients people understand
Short, plain explanations next to each product, not a wall of text.
A shop that works on a phone
Most purchases start from a social post; product pages are designed for phones first.
Ilma
For Ilma, barrier skincare, we drew a soft lowercase wordmark, one warm gradient and a label system that carries the whole range.
- 5
- Colours
- 4
- Products in the range
- 1
- Gradient
How we build it.
- 01 / 05
Brand and packaging together
The mark, palette and label grid are designed on real packs from the start.
- 02 / 05
Range thinking
Every new product fits the system without a redesign.
- 03 / 05
Site on the same system
Product pages, routine and journal use the same colours, type and photography.
- 04 / 05
Files your printer can use
Dielines, colours and templates handed over ready for production.
- 05 / 05
Launch and handover
Deployment, a walkthrough video and one week of post-launch support.
Questions, answered.
Still not sure? hi@webraw.studioA person replies, not a botYes — labels, boxes and the label system for the whole range are part of an identity project.
Yes. Tell us the platform you sell on in the brief and we plan the product pages around it.
Yes. We keep what works and build the system around it, or suggest changes where they help.
By scope, as a fixed quote. After the brief you get a plan, a timeline and a price — before any work starts.
Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.