
Klyr
Identity concept for a tool that shows what AI agents do step by step: a K drawn with nine pixels, one signal colour and a dark, quiet palette.
- Client
- Klyr — studio concept
- Industry
- Developer tools · AI
- Scope
- Logo · Colour · Type · Graphics · Merch
- Format
- Identity system
- Year
- 2026


Nine pixels and one of them lights up — the step you need to look at.
A self-initiated concept. Developer tools for AI look the same: purple gradients and robot heads. We wanted something calmer that comes from the product itself — a trace made of small steps.
The mark is a K built from nine square pixels; the one where the lines meet glows in Signal lime. The same pixels become charts, patterns and posters. Everything else stays near-black and grey, so the signal colour always means something.
The identity in motion
Our own app made these loops from the identity’s own elements — its Layers and Collage templates, no After Effects.


Dark, and one colour that matters.
Void and graphite to stand on, ash and haze for text, Signal only for the step that needs attention.
- Void#08090A
- Graphite#15181A
- Ash#8D958F
- Haze#EDF0EA
- Signal#D4FF3A


Out in the world.
01 — 03


Agents,in plainsight.
The line that sits next to the mark everywhere.

Ilma



Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.