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Klyr

Identity concept for a tool that shows what AI agents do step by step: a K drawn with nine pixels, one signal colour and a dark, quiet palette.

Client
Klyr — studio concept
Industry
Developer tools · AI
Scope
Logo · Colour · Type · Graphics · Merch
Format
Identity system
Year
2026
Klyr — Identity concept for an AI-agent observability tool
Overview

Nine pixels and one of them lights up — the step you need to look at.

The brief

A self-initiated concept. Developer tools for AI look the same: purple gradients and robot heads. We wanted something calmer that comes from the product itself — a trace made of small steps.

What we did

The mark is a K built from nine square pixels; the one where the lines meet glows in Signal lime. The same pixels become charts, patterns and posters. Everything else stays near-black and grey, so the signal colour always means something.

9Pixels in the mark
1Signal colour
1Typeface family

The identity in motion

Made in Casecut

Our own app made these loops from the identity’s own elements — its Layers and Collage templates, no After Effects.

Try it yourself
Klyr: Symbol: a K of nine pixels
Symbol: a K of nine pixels
Klyr: Lockups
Lockups

Dark, and one colour that matters.

Void and graphite to stand on, ash and haze for text, Signal only for the step that needs attention.

  • Void#08090A
  • Graphite#15181A
  • Ash#8D958F
  • Haze#EDF0EA
  • Signal#D4FF3A
Klyr: Typography
Typography
Klyr: Pixel graphics
Pixel graphics

Out in the world.

01 — 03
Klyr: Posters
01Posters
Klyr: Business cards
02Business cards
Klyr: Social
03Social

Agents,in plainsight.

The line that sits next to the mark everywhere.

Klyr: Closing
Closing
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Project brief

Takes ~2 min
What do you need?
Budget

Faster in a messenger?Write on Telegram@web_raw